It’s no secret that I love new arrivals day at Shop Rooted and Free and today’s launch is no different!

This collection was going to be all accessories but this dress arrived late (it was supposed to be with our Country Girl collection) and when I pulled it out and felt how soft it was, I knew I couldn’t sit on it, I had to launch it now!

So today you get some fun new accessories including the first time we are adding stationary and this amazing new dress!

Truthfully, summers are hard on small businesses. Shopping is down while everyone enjoys vacations and travel — this summer is even more challenging with the change in the economy so I just want to say thank you for shopping small and checking out my little boutique! It really means so much to me (and my family) and I will forever be grateful that I get to do this!

Okay, without further ado here is a sneak peek of what’s new launching today!